Give a shit.

About people, equality, and every precious ingredient we create with. We collaborate with partners who share our values to deliver high-quality products at fair prices, all while supporting causes we care about through the Bewilderment Collective. Because where you shop should reflect what you stand for.

Fragrance for Badasses, by Badasses!

We’re not your typical bath, body, and home brand. Born from family tradition and fueled by passion, Bewilderment offers over 1,500 distinctive aromas, all handcrafted in Ohio. Formerly Crumble Co., we’ve rebranded, but our commitment to bold, boundary-pushing fragrances remains. Inspired by my grandmother’s sailor mouth and sharp wit, we’ve created products like our famous "Fuck Anxiety" and "Fuck Depression" fragrance lines.

Mental health is at the heart of what we do, with a portion of our profits supporting organizations like the Brain & Behavior Research Foundation, The Trevor Project and Rainbow Alliance (and many more). We’ve been proudly supporting sexuality, gender, and racial equality non-profits since 2015. We proudly identify as a progressive company.

New Here?
Use code WELCOME20 for 20% OFF your first online purchase!

Meet Brandon Love

Brandon Love didn't just stumble upon his creative flair — he ignited it. From bonding over candle-making with his grandmother at the tender age of 9. He's transformed a nostalgic pastime into an immersive experience for all. When he's not in the studio whipping up magic with family recipes, Brandon's either vibing with our BewilderBuds on Facebook or sharing snippets of his vibrant journey on Instagram. Go on, give him a wave at @YayBewilderment and @brann.love.

Shop in person!
Visit us in store, Wednesday, Thursday, Friday & Saturdays 10am to 6pm!

129 N Columbus St, Lancaster, Ohio.

We can't wait to bewilder you in person! 🛍️🎉