Why Soy Wax?

Fragrance should smell rich, room-filling, and true to life. No weird burnt-wax edge. No flat, dusty version of the scent.

Soy wax melts slowly and evenly, giving each fragrance more time to open up in your warmer. That means your favorite scents can feel fuller, smoother, and longer-lasting.

SHOP WAX MELTS

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Why Are We Not an MLM?

Why Are We Not an MLM?

Ambassador ProgramBrandon Love

There is a big difference between helping someone make money and making money from someone who hopes they will. Founder Brandon Love examines MLM earnings disclosures and explains what Bewilderment is building differently.

The Dangers of MLMs & Why We Aren’t One

The Dangers of MLMs & Why We Aren’t One

Brandon Love
Picture it: little preteen Brandon on the kitchen floor playing Neopets (I was not the cool kid in school) as a dozen women I’ve NEVER met pile int...
Why We Rebranded from Crumble Co to Bewilderment

Why We Rebranded from Crumble Co to Bewilderment

Brandon Love
By Brandon Love, founder of Crumble Co and Bewilderment If you knew us as Crumble Co and wondered where we went: hi. It’s still us. In 2023, I brou...