Shark Attack is one of our OG scents and it’s a fan favorite for a reason. With notes of blue raspberry and cotton candy, Shark Attack will leave you feeling energized, uplifted, and ready to conquer the seven seas.
Meet Cuticle Custard
Oh. My. God.
Whose hands are those?
They CAN’T be mine, can they?
If you woke up one morning and realized that you have the hands of an 18th century washerwoman, you need Cuticle Custard™, ASAP.
Cuticle Custard™ helps erase the damage that COVID did to your hands, as if all that sanitizing and handwashing never happened. (It did. Keep up the good work, please and thank you.)
12.8x thicker than regular lotion, Cuticle Custard™ is a naturally scented, PH-balanced, bona fide wonder cream. Jojoba oil, aloe vera, and glycerin help lock in moisture, while Vitamin C nourishes your cuticles from the inside. A small dab of custard on each fingertip is enough for all-day, skin-loving goodness, even in high handwashing situations—so you can say buh-bye to frayed and crunchy cuticles.
Your hands will look and feel so good, you might be tempted to Google “how to become a hand model.”
At Bewilderment, we don't just sell products—we craft experiences. From our humble beginnings as creators of uniquely-scented wax melts to our current multifaceted brand of bath and body goods, cosmetics, apparel, and lifestyle programs, our mission has always been clear: To make a positive impact on lives while sparking joy through creativity and self-expression.
Each of our products is meticulously handcrafted in small batches by our dedicated family team. We have an expansive range of over 1,000 evolving aromas, pushing the boundaries of creativity and appealing to every mood and occasion. From lively, fruity fragrances to envelop you in the morning to cozy, warm scents perfect for evening relaxation, there's a Bewilderment aroma to suit your every need.
But we're more than just our products. Located in Columbus, Ohio, we are a creative studio, a champion for mental health, an advocate for equality, and a community of activists dedicated to promoting progressive policies. To date, we've proudly sponsored over 12 organizations aligned with our values, including the ACLU, Trevor Project, Born This Way, Black Lives Matter, Planned Parenthood, and the Innocence Project, among others.
Coming Soon! A Premium Members Only Community. In our quest to support mental health and personal growth, we're excited to introduce Camp Bewilderment. A unique program designed by our founder, Brandon Love, Camp Bewilderment focuses on providing life coaching specifically for neurodivergent individuals. It’s a supportive, members-only community where you can embrace your uniqueness, learn, grow, and connect with others who share your experiences.
Our Impact and Commitment
Every time you shop with Bewilderment, 1% of every sale goes towards our Suicide Prevention Fund. We also hold monthly charitable events benefiting our partner organizations, ensuring that our impact extends beyond our product line.
Join the FREE BewilderBuds Community
Become a BewilderBud and gain access to a peer-to-peer mental health support network, free self-help courses, and friend-finding events to connect with those who share your values and interests. Additionally, you'll be the first to know about our latest releases and daily giveaways.
Our journey started with a desire to create, a passion for mental health advocacy, and a commitment to make a difference. Today, we're proud to offer a range of products and services that embody our ethos—beauty, sustainability, social responsibility, and mental health advocacy.
Join the BewilderBuds community, here.
We look forward to welcoming you.
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About Brandon Love
Brandon Love, the Head Queer in Charge, is the creative force behind Bewilderment. An artist and author based in Columbus, OH, Brandon started Bewilderment in 2015 as a creative outlet. Today, you can catch him engaging with the BewilderBuds community on Facebook or sharing his journey on Instagram @YayBewilderment / @brann.love.