Dive into the sweet and seductive world of Mermaid Candy, where the magical scent of creamy peach and ripe bananas dances with the irresistible aroma of fresh strawberries atop a slice of perfectly buttered cake. As you inhale the scent of pink sugar, you'll feel yourself transported to a world of whimsy and wonder - a place where mermaids frolic in the waves and candy grows on trees. With every breath, you'll be enveloped in a cloud of pure delight that will leave you feeling like the most enchanting creature in the sea. So come, indulge in the magic of Mermaid Candy and let your senses take you on a journey to a world of sugary perfection.
Meet the Bewilderment Wax Melt!
The product that made us famous.
- Each brick contains 6x individual wax cubes, lasting a total of 600-1,000 hours per full brick as reported by our customers, here.
- Use only 1x cube at a time for full strength, cut in half for less strength.
- Crafted by hand in Ohio, with American grown soy.
- All of our perfumists are members of IFRA and comply to the strictest global RIFM and IFRA standards.
- None of our fragrances are tested on animals.
At Bewilderment, we don't just sell products—we craft experiences. From our humble beginnings as creators of uniquely-scented wax melts to our current multifaceted brand of bath and body goods, cosmetics, apparel, and lifestyle programs, our mission has always been clear: To make a positive impact on lives while sparking joy through creativity and self-expression.
Each of our products is meticulously handcrafted in small batches by our dedicated family team. We have an expansive range of over 1,000 evolving aromas, pushing the boundaries of creativity and appealing to every mood and occasion. From lively, fruity fragrances to envelop you in the morning to cozy, warm scents perfect for evening relaxation, there's a Bewilderment aroma to suit your every need.
But we're more than just our products. Located in Columbus, Ohio, we are a creative studio, a champion for mental health, an advocate for equality, and a community of activists dedicated to promoting progressive policies. To date, we've proudly sponsored over 12 organizations aligned with our values, including the ACLU, Trevor Project, Born This Way, Black Lives Matter, Planned Parenthood, and the Innocence Project, among others.
1% of our profits are donated to the Autism Self Advocacy Network. Keep a look out for our monthly charity bars, for collaborations with various non-profits!
Our Impact and Commitment
Every time you shop with Bewilderment, 1% of every sale goes towards the Autism Self Advocacy Network. We also hold monthly charitable events benefiting our other partner organizations, ensuring that our impact extends beyond our product line.
Join the FREE BewilderBuds Community
Become a BewilderBud and gain access to a peer-to-peer mental health support network, free self-help courses, and friend-finding events to connect with those who share your values and interests. Additionally, you'll be the first to know about our latest releases and daily giveaways.
Our journey started with a desire to create, a passion for mental health advocacy, and a commitment to make a difference. Today, we're proud to offer a range of products and services that embody our ethos—beauty, sustainability, social responsibility, and mental health advocacy.
Join the BewilderBuds community, here.
We look forward to welcoming you.
NEW! A Premium Members Only Community. In our quest to support mental health and personal growth, we're excited to introduce Camp Bewilderment. A unique program designed by our founder, Brandon Love, Camp Bewilderment focuses on providing life coaching specifically for neurodivergent individuals. It’s a supportive, members-only community where you can embrace your uniqueness, learn, grow, and connect with others who share your experiences.
To learn more, visit CampBewilderment.com
Download Our App!
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About Brandon Love
Brandon Love, the Head Queer in Charge, is the creative force behind Bewilderment. An artist and author based in Columbus, OH, Brandon started Bewilderment in 2015 as a creative outlet. Today, you can catch him engaging with the BewilderBuds community on Facebook or sharing his journey on Instagram @YayBewilderment / @brann.love.