Introducing "It Tasted Like Freedom, Rebellion and Independence" - a fragrant tribute to the iconic mother-daughter duo from Gilmore Girls.
As you melt the wax, the sweet and juicy scent of cherry tartes and fresh strawberries fills the air, complemented by the warm and comforting aroma of toasted strudel. The top notes of tangy cherries and sweet strawberries create a lively and spirited combination that captures the essence of freedom and rebellion.
The heart notes of warm and flaky strudel pastry evoke a feeling of independence, while the base notes of creamy pink frosting provide a sweet and satisfying finish. Together, these notes combine to create a delectable and uplifting fragrance that embodies the spirit of the Gilmore Girls.
Imagine indulging in a freshly baked treat while enjoying a day of independence and freedom, just like Lorelai and Rory Gilmore. "It Tasted Like Freedom, Rebellion and Independence" captures that same feeling of empowerment and liberation, making it the perfect fragrance for anyone who wants to feel free-spirited and rebellious.
Experience the sweet aroma and let the fragrant scent transport you to a place of carefree indulgence and spirited adventure.
Meet the Bewilderment Wax Melt!
The product that made us famous.
- Each brick contains 6x individual wax cubes, lasting a total of 600-1,000 hours per full brick as reported by our customers, here.
- Use only 1x cube at a time for full strength, cut in half for less strength.
- Crafted by hand in Ohio, with American grown soy.
- All of our perfumists are members of IFRA and comply to the strictest global RIFM and IFRA standards.
- None of our fragrances are tested on animals.
At Bewilderment, we believe that scent is more than just what you sniff – it's a story. It's the feeling of being whisked away to a different time and place, of experiencing emotions and memories that we hold dear.
Our aromas are carefully crafted with precision and care, using traditional techniques to ensure that every scent is just right. Crafted and packaged in small handmade batches by a family team of just two.
But what really sets us apart is our range of over 1,000 unique aromas that are constantly evolving, and pushing boundaries. Whether you're looking for a fresh and fruity scent to start your day, a warm and cozy aroma to wind down in the evening, or something in between, we have a scent to suit every mood and occasion.
Who We Are
We're a creative studio located in Columbus, Ohio.
Since our inception, we have been committed to giving back to our community and supporting non-profits that share our values. We have proudly sponsored over 12 organizations that focus on mental health, equality, and progressive policies, such as the ACLU, Trevor Project, Born This Way, Black Lives Matter, Planned Parenthood, and the Innocence Project, among others.
Our humble beginnings started with the creation of long-lasting wax melts, with irreverent names and whimsical designs. Over the years we've launched over 40 boutique exclusive brands, still made in small batches with tender care.
Such as Happy Boobies, Curl Cure, Five2ndRule, Cloak, Bath Frosting, Long Day Soaks, Dewy Skincare, StretchLess andTattoo Shiner just to name a few.
At our core, we're a team of activists who are dedicated to raising awareness about mental health and suicide prevention in America. We recognize that our country needs major healthcare reform, and we are committed to doing our part in making a positive impact.
When you shop at Bewilderment, 1% of every sale goes towards our Suicide Prevention Fund. We also organize monthly charitable events that benefit our partner organizations, ensuring that our impact extends far beyond our products.
Become A Bud
As a member of the BewilderBuds community, you'll gain access to a supportive peer-to-peer mental health support network, free self-help courses, and friend-finding events that will help you connect with others who share your values and interests. Completely free!
But that's not all - as a BewilderBud, you'll also be the first to know about our latest releases and daily giveaways. With over 1,000 unique aromas and new creations constantly in the works, you'll never run out of new scents to discover and enjoy.
At Bewilderment, we believe in creating a world where beauty, sustainability, and social responsibility coexist. And with our commitment to mental health advocacy and suicide prevention, we're not just selling products - we're working together to make a positive impact in the world.
Ready to join? Join the BewilderBuds community today and start experiencing the luxury, indulgence, and support you deserve. We can't wait to welcome you into the family!
He created Bewilderment as an outlet for his creativity in 2015.
Catch him hanging out in the BewilderBuds FB group & on Instagram @YayBewilderment / @brann.love